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Full of Beans
In 1895, a man named Luigi Lavazza purchased a little grocery store in northern Italy for about US$20. Today, over one hundred years later, Luigi Lavazza S.p.A is the irrefutable leader of the espresso market in Italy, boasting nearly 45 percent of the total coffee market share. The company owes its success to its dynamic approach to business and careful attention to its customers' needs.
In Lavazza's store, coffee was sold raw and then roasted according to each customer's personal preference. Luigi Lavazza was considerably skilled at carefully selecting the amount of each ingredient required for one particular blend as well as expertly determining the degree of roasting. Over the next sixty years, the company experienced rapid commercial growth with its foray into the wholesale market and its decision to narrow down its range of products. By the mid forties, the company, now Luigi Lavazza S.p.A, began specializing in the production of coffee.
The firm continued expanding by leaps and bounds, and introduced the first vacuum-packed coffee with a long shelf life in the sixties. Distribution soon covered all of Italy, and the next two decades saw the conquering of both European and world markets. With its devotion to developing clever new techniques and products, Luigi Lavazza S.p.A shows no signs of slowing down, and will likely be giving other coffee companies a run for their money for a while yet.