Why are stores and malls so geared up about this holiday?

Why are stores and malls so geared up about this holiday?
Why does every mall have a Santa village, and why do kids come sit on Santa's knee?


As mentioned previously, stores and malls have been revved up about Christmas since the late 1800s. In America today, the weeks between Thanksgiving and Christmas are, by far, the biggest retail sales weeks of the year. The survival of most retail stores depends on the Christmas buying season. Therefore, retailers do whatever they can to whip people into a Christmas buying spirit and to attract them to their stores. Festive decorations, big ads, Santa's Villages and all the rest are a part of that process.



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