Why are stores and malls so geared up about this
Why does every mall have a Santa village, and why do kids
come sit on Santa's knee?
As mentioned previously, stores and malls have been revved up about Christmas
since the late 1800s. In America today, the weeks between Thanksgiving and
Christmas are, by far, the biggest retail sales weeks of the year. The survival
of most retail stores depends on the Christmas buying season. Therefore,
retailers do whatever they can to whip people into a Christmas buying spirit and
to attract them to their stores. Festive decorations, big ads, Santa's Villages
and all the rest are a part of that process.
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